Lesson series

Creating Highly Impactful Copy: A Crash Course in Copywriting

Truly brilliant copy can inspire people to move mountains. But the process of creating such copy will need you to move mountains, too. The popular belief is that copy – or any great writing, really – is a process shrouded in mystery involving magical ‘Eureka!’ moments and whatnot. Let me clarify, first and foremost, that this is absolute nonsense.

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